Role in the University
Ying is a retired senior academic with over 30 years of experience, having previously held faculty positions at six UK universities. He has taught at all levels from undergraduate to masters and doctorate and has an outstanding track record as dissertation supervisor, guiding the successful completion of more than 350 master students and 11 doctoral students.
- Higher Education Academy (Fellow)
Ying's academic interets include marketing, strategy, and international management.
Ying is internationally renowned for his scholarly work and has authored over 90 publications which has created a great impact both within and outside academia. His research has so far more than 4,950 citations in Google Scholar and can be found on the reading list at many universities.
Further information about his research and publications can be found on Academic.edu and Google Scholar.