Dr Ali Mahmoud

Dr Ali B Mahmoud BSc (Economics), MSc (Financial Sciences), MRes (Management Sciences), PhD (Marketing), PhD (Human Resource Management), FHEA, FCIM, PPBP

  • DBA Supervisor

E-mail: a.mahmoud@uwtsd.ac.uk

Role in the University

  • DBA Supervisor


Dr Mahmoud is a dual PhD holder with Postdoctoral research training. He earned a PhD in Marketing with a thesis titled 'Factors Influencing Syrian Consumers’ Attitudes and Behaviours towards Online Advertising of Computers and Mobile Phone Products'.

He also received another PhD in Human Resource Management with a thesis titled 'A Proposed Model for the Relationships among Patient Satisfaction, and Nurses’ Job Satisfaction, Job Security, Organizational Citizenship Behaviour and Turnover Intentions – An Empirical Investigation within Private Hospitals in Damascus and Rural Damascus Governorates'. Dr Mahmoud undertook his postdoctoral research training at London Business School, researching Loneliness, friendship and Facebook intrusion.

He has an MRes in management sciences majoring in marketing, preceded by an MSc in financial sciences and a bachelor’s degree in economics. Dr Mahmoud is a fellow of the Higher Education Academy, a fellow of the Chartered Institute of Marketing (FCIM) and a Chartered Principal Practitioner in Business Psychology.

Member of

  • Higher Education Academy (Fellow)
  • Chartered Institute of Marketing (Fellow)
  • Association for Business Psychology
  • Editorial Advisory Board of Quality Assurance in Education (Emerald Publishing)

Academic Interests

Ali's academic interests includes:

  • Advanced Studies in Marketing
  • Consumer Behaviour
  • E-Commerce
  • E-Marketing
  • Explorations in Marketing
  • Human resource management (HRM)
  • Integrated Marketing Communications & advertising
  • Introduction to Business Organisations
  • Marketing Management
  • Organisational Behaviour
  • Organisational Culture and Technological Innovation
  • Organisation Theory
  • Public Relations
  • Principles of Management
  • Principles of Marketing
  • Quantitative Marketing Research
  • Research methods
  • Sales Management
  • Social Media Marketing (e.g. Social Media Analytics & Metrics)
  • Statistics with SPSS
  • Strategic Management
  • Public Services Management
  • Research Methods
  • Total quality management (TQM)
  • Strategic Management

Research Interests

Ali's current research interests include topics related to Consumer Behaviour, Work Psychology, Wartime Perceptions, and Research in Higher Education, using methods, including but not limited to, Quantitative Multivariate Research, Thematic Analysis, and Mixed Methods.

Enterprise, Commercial & Consultancy Activities

Ali has delivered many market research and work psychology consultancies worldwide. He held the position of International Research Expert at Ton Duc Thang University in Vietnam for three years until 2019.


Samples of recent publications (Full list is available via my ResearchGate page) 


Mahmoud, A.B., Fuxman, L., Mohr, I, Reisel, W., & Grigoriou, N. (2020) ‘The Reincarnation of Work Motivation: Millennials vs Older generations’, International Sociology. 

Mahmoud, A.B., Hack-Polay, D., Fuxman, L., Massetti, B. & Al Samarh, A.Z. (2020) 'Developing and Validating a New Multi-Dimensional Scale for Anti-Social Behaviour in a Higher Education Setting ', Scandinavian Journal of Psychology. 

Mahmoud, A.B. & Grigoriou, N. (2019) ' Modelling Parents’ Unhealthy Food Choices for Their Children: The Moderating Role of Child Food Allergy and Implications’, Journal of Family Studies. doi: 10.1080/13229400.2019.1682642 

Mahmoud, A. B., Grigoriou, N., Fuxman, L., Hack-polay, D., Mahmoud, F. B., Yafi, E., & Tehseen, S. (2019). Email is Evil! Behavioural Responses towards Permission-based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing. vol. 13, no. 2, pp. 227-248. doi:10.1108/JRIM-09-2018-0112  

Mahmoud, A. B., Grigoriou, N., Fuxman, & L., Reisel, W., (2019). ‘Political Advertising Effectiveness in Wartime Syria.’ Media, War & Conflict. doi:10.1177/1750635219841356 

Mahmoud, A. B., Alatrash, M. Grigoriou, N., Foxman, L. & Hack-Polay, D., (2019). ‘Validating a New TQM Benchmarking Scale in a Humanitarian Setting’, Nonprofit Management & Leadership. doi: 10.1002/nml.21371 

Mahmoud, A. B. & Grigoriou, N. (2017). ‘When empathy hurts: Modelling university students’ word of mouth behaviour in public vs. private universities in Syria’, Higher Education Quarterly, vol. 71, no. 4. pp. 299–398. doi: 10.1111/hequ.12138 

Mahmoud, A. B., Sitladin, M., Tehseen, S., Fuxman, L., Reisel, W. D., Purkayastha, H., & Grigoriou, N. (2020). Job Satisfaction as A Mediator Between Performance Appraisal Effectiveness and Organisational Outcomes In The Caribbean. British Academy of Management, Alliance Manchester Business School, University of Manchester. Manchester, UK. 

Mahmoud, A. B., Grigoriou, N. & Reisel, W. & Hack-Polay D. (2019). ‘Wartime Crisis Perceptions Effects on Political Advertising Effectiveness: The Moderating Role of Political Involvement’ 22nd Academy of Marketing Science World Marketing Congress. University of Edinburgh. Edinburgh, UK. 

Mahmoud A. B. & Hack-Polay D. (2019). ‘Wartime crisis perceptions predict attitudes towards cheating behaviour of higher education students’ BERA Annual Conference. The British Educational Research Association (BERA), University of Manchester: Manchester, UK. 


Hack-polay, D., Hemelryk-Donald, S., Mahmoud, A. B.Ridyk, A., Bosworth, G., & Rahman, R. (ed.) (2020). Migration as creative practice, Emerald. 


Mahmoud, A.B, & Al Atrash, M. (2020). Contemporary discourses on migrants: political, media and popular discourses. In D. Hack-polay, S. Hemelryk-Donald, A. B. Mahmoud, A. Ridyk, G. Bosworth, & R. Rahman (Eds.), Migration as creative practice: Emerald. 

Mahmoud, A.B., Grigoriou, N., Reisel, W.D. & Hack-Polay, D. (2020) 'Effects of wartime crisis perceptions on the effectiveness of political advertising: The moderating role of political involvement', in Pantoja, F., Wu, S. and Krey, N. (ed.) Developments in Marketing Science - Proceedings of the Academy of Marketing Science, 60th edition, Springer. 

Mahmoud, A. B., & Tehseen, S. (2020). Creative research methodologies: Narrative. In D. Hack-polay, S. Hemelryk-Donald, A. B. Mahmoud, A. Ridyk, G. Bosworth, & R. Rahman (Eds.), Migration as creative practice: Emerald. 

Mahmoud, A.B., Tehseen, S. & Fuxman, L. (2020) 'The dark side of artificial intelligence in retail services innovation', in Pantano, E. (ed.) Retail Futures: The good, the bad and the ugly of the digital transformation, Emerald. 

Additional Information

External (International Business Programme) at Sunway Business School, Malaysia