Amitave Banik

Amitave Banik PGCert (Research Methods), BSc (Business Information Technology), MSc (Computing)



Role in the University

  • Lecturer


Amitave gained his BSc (Hons) in Business Information Technology from the University of Greenwich in 2010. In 2011, he obtained his MSc in Computing from the University of Wales. In 2013, he completed a Postgraduate Certificate in Research Methods from the University of Gloucestershire.

Amitave has gained exceptional programming and software engineering skills while working as a Computing Teacher at INTO City University Partnerships London (02/2019 – 08/2019), Postgraduate Teaching Assistant in the University College of London (UCL) - Department of Information Studies (11/2016 – 09/2019), Laboratory Support Assistant in the Goldsmiths, University of London Department of Computing (10/2016 – 5/2017) and an Assistant Lecturer at the University of Kent - School of Computing (9/2015 – 5/2016).

Member of

  • British Computer Society (Member)

Academic Interests

Amitave's academic interests include e-commerce, information system management, IT project management, rapid development methods, database design, software development, IT management, IT systems development, networks and the internet. Amitave currently teaches on the Digital Skills and Research Methods module.

Research Interests

Amitave's research is focused on the relationship between marketing strategy and technology deployment, particularly in SMEs and small business. His primary research goals are directed toward understanding the basis of eMarketing technologies with strategies as well as understanding technologies and trends for instance elements of the e-business domain, ad retargeting, pay per click, search engine marketing, viral marketing, internet cookies, eCRM, social network advertising etc.

Enterprise, Commercial & Consultancy Activities

From 2003 to 2005, Amitiave worked for IT Consultants Ltd. in Dhaka, Bangladesh. Amitave was Deputy Head of the Card Personalization System department. Under his supervision, his team implemented eracom, cryptographic technologies and solutions for financial institutions and other payment service providers.

Amitave's expertise lie within:

  • Object-Oriented Programming with Java  
  • Research methodology and project supervision  
  • Relational Database Management Systems (RDBMS) 
  • Software Engineering 
  • Information Systems  
  • Databases and the Web (SQL, HTML, CSS, JavaScript, PHP)


Wynn, M., Turner, P., Banik, A. and Duckworth, A. G. (2016), 'The impact of customer relationship management systems in small businesses', Strategic Change, 25 (6), pp. 655–670.