MA Music Industry Entrepreneurship
Understanding the Business of Music
Studying the MA Music Industry Entrepreneurship at Tileyard you’ll be surrounded by dozens of real-world creative music projects and people. The campus is buzzing with more than 1200 professionals so if you want to connect to what’s really happening in the music industry you can’t find a better place! - Michael Harwood, Partner, Tileyard Music
If you aspire to work in the dynamic and evolving global music industry, the MA Music Industry Entrepreneurship at Tileyard is the perfect opportunity to learn from and immerse yourself in the largest professional music community in Europe.
On the MA you will learn and practise the mechanics and strategies of labels, publishers, managers, agents, promoters, event organisers and new media entrepreneurs through first hand case studies taught by our professional network of creative industry entrepreneurs based at Tileyard.
"How can you greatly increase your chances of success in today's rapidly-evolving music industry? On our new MA Music Industry Entrepreneurship your knowledge will be continuously updated, featuring access to many of the industry’s leading experts and commercially successful music companies, covering the widest range of business skills and opportunities. You’ll have access to an inspired range of lecturers, build contacts who are already successful entrepreneurs and grow your network.
As a person of ambition, I can honestly say that having been involved in the music industry for over 40 years, you are simply not going to find a concentration of experience like this in a traditional academic environment - in fact anywhere else that I’m aware of - this course represents an outstanding opportunity to forge a significant career in the ever-changing music industry and I strongly recommend you take a look." - Martyn Ware, Principal, Tileyard Education
Study modules, that have been designed to reflect the stakeholders and food chain of the music industry, include Creative Music Management, Economics, Lean Business Planning, Marketing, Legal and Business Affairs, Live Event Management and New Media Technology.
The MA is delivered at Tileyard Studios - the largest professional music community in Europe - and at the London Oval campus for UWTSD - home to the University’s business and MBA programmes.
All modules are taught by leading industry professionals using current and live case studies and the programme includes the opportunity to pitch your major business project to the Tileyard investment fund.
The programme also includes access to Tileyard’s regular large scale networking events, professional masterclasses, one-to-one industry mentoring, work-based learning opportunities and unrivalled access to the annual social calendar of Tileyard Studios.
Applicants to our MA programmes are automatically included in a shortlist for Tileyard Education bursaries and scholarships. More details on bursaries and scholarships can be found Tileyard's APPLY page FAQ section.
Tileyard is where more music business happens in one location than anywhere else worldwide and I have first-hand experience with that. As a global international music publisher, Notting Hill Music is perfectly placed at Tileyard to connect with labels, artists, managers, producers and brands. Studying music business here is an absolute must! - John Saunderson, Notting Hill Music
12 months (full-time)
Start Date: September
Enquiries about admissions and applications should be addressed here
Enquires about the course should be addressed to Lucy Macieira, Education Manager, Tileyard Education at email@example.com
Or call 07902 792740 Mon-Fri 10am - 5pm
The Programme Director for this Programme is Dr Antje Cockrill at firstname.lastname@example.org
Sound Advice is a law firm specialising in the representation of artists, from all the different genres of music. We are proud to be based in Tileyard Studios which is now a thriving and dynamic hub for the music industry. There is no better place for students to learn about the music industry than from Tileyard Education. - Robert Horsfall, Founding Partner, Sound Advice.
The MA Music Industry Entrepreneurship is delivered on the UWTSD London campus and at Tileyard Studios, King’s Cross, London. Tileyard Studios is the largest professional music community in Europe featuring 82 recording studios, 110 entertainment businesses and the new Tileyard Education Centre.
The programme is designed to prepare students for a future as label owners, publishers, managers, promoters, new technology pioneers and creative business specialists. In addition to the UWTSD London Campus facilities and resources, Tileyard Studios provides students with direct access to more than 1000 creative industry entrepreneurs, while developing cutting edge thinking and insight into the management and growth of independent record labels, music publishing, artist management, promotion, marketing and new technology entrepreneurship.
The course provides a critical understanding of music and entertainment management and organisations in a global context both on and offline. The core of the programme focuses on digital and independent entrepreneurial skillsets and practice as well as more traditional business methods within the context of the new mixed media economy. The course consist of six taught modules in Part I and an industry-related major business project in Part II.
Alongside specialised modules in Creative Music Management, Marketing, Live Event Management and New Media Technology, MA Music Industry Entrepreneurship students will develop a major business plan project for presentation to a panel of seed and incubation investors and business angels, curated by Tileyard Studios, seeking to invest in new creative business opportunities and IP.
Students will have access to the new Tileyard Education Centre featuring a professional recording studio, audio-visual tech lab and writing production rooms where they can collaborate with other creative MA students such as Commercial Songwriting and Production.
Studying Music Business at Tileyard will give you more practical first-hand knowledge of the market place and strategies for creative business development than anywhere else I know of. The whole industry from songwriting to digital distribution and marketing is based here. If you’re serious about studying music business you’ve come to the right place! - Tom Rogers, CEO, MusicGurus
This industry-centric course also includes regular, large-scale industry networking events, held at Tileyard Studios in partnership with Notting Hill Music and sponsors, an unrivalled masterclass series, a one-to-one electronic mentoring program, work-based learning projects and access to the annual calendar of industry-centric events held on site at Tileyard Studios.
The Ticketfairy enable artists to manage, monetise, reward and grow their fan bases through events, tours and festivals. Basing ourselves at Tileyard was a no brainer with so many music and entertainment companies, artists, managers and producers on site. It’s a goldmine for networking and contacts. - James Reynolds, Managing Director, The Ticketfairy
TERM 1 - MODULES
Economics, Planning and Finance
20 credits / 40 hours tuition
The module provides students with a comprehensive and detailed foundation of managerial economics enhanced with lectures on the economics of global commercial entertainment. This module includes mapping and evaluation of current sources, routes and methods to financing creative projects.
Legal and Business Affairs
20 credits / 40 hours tuition
Assessment: Case Study, Essay
A module providing a detailed analysis of contracts, negotiation points and new business development strategies in the music and entertainment sectors, from a legal perspective. The module analyses current contracts for recording, publishing, management, live event, touring, festivals, new technology, IP licensing and start up business and creates a forum for discussion on strategies for deal brokering, negotiation and conflict resolution.
Creative Music Management
20 credits / 40 hours tuition
Assessment: Portfolio, Reflective Summary
The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics.
The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents.
Students have an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.
TERM 2 - MODULES
New Technology in Music and Entertainment
20 credits / 40 hours tuition
Assessment: Essay, Presentation
This module explores and analyses the impact of new technology on the music and entertainment industries. This includes breaking down the components of the digital world, mapping key stakeholders and analysing start-up companies, platforms, applications and new technologies following the food chain of creation, production, distribution, marketing and sales. Case studies of start-up companies developing and adapting new technology for the music industry will be included alongside a new tech accelerator programme.
20 credits / 40 hours tuition
Assessment: Report, Presentation
The module provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign driven marketing case studies. It will focus on the sociological, psychological and consumer behavioural dynamics inherent in branding, promotion and the communication of perceived value.
New Technology in Music and Creative Entertainment.
Live Event Management
20 credits / 40 hours tuition
A compact module providing a critical analysis and evaluation of the mechanics, income streams and associated costs of the live music, culture and event industry. The module will focus on managing individual live music concerts, UK and international touring, festivals, corporate and brand sponsored events, merchandising and the impact of digital technologies. Students will hear first-hand accounts of case studies from recent and current artists and other music professionals. A practical assessment will challenge students to host a live music event on site at Tileyard Studios.
TERM 3 - MODULES
Creative Business Project
60 credits / 30 hours tuition
Assessment: Report (12,000 words), Presentation
This module provides the student with an opportunity to consolidate their learning into a business plan and investor presentation for a new product, service, or creative campaign. Initial classes will introduce the project and develop research skills. Deliverables include a full business plan, market research analysis, financials, any legal or IP ownership status, any prototypes or demo products or platforms, business team, timeline for deliverables, investor pitch and associated presentation. In addition to handing in their assessments for marking, students present their business case live to the Tileyard Studios investment fund.
- Industry-led, academically robust programme
- Direct involvement and access to industry networks
- One-to-one contact mentoring and supervision
- Co-learning opportunities with other students and creative practitioners to support discussion, sharing of ideas, innovation and practice
- Access to academic and professional facilities and resources
Tileyard Music Education staff
Dr Antje Cockrill
The course assessment consist of a range of coursework including portfolios, essay, reports and presentations.
The entry requirements are as follows:
- Normally, the possession of a minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution.
- Applicants who do not fully satisfy the general criteria will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme at the required standard. Eligibility will be determined by means of an interview with the admissions tutor and subject to confirmation with the Programme Director and final confirmation with the university.
- Applicants who have been taught and assessed in languages other than English should have an English language equivalent to IELTS 6.0.
- A non-honours undergraduate degree in a related subject from a UK university and relevant evidenced experience (normally equivalent to two years) or an equivalent certificated degree from a non-UK institution.
- Non-degree qualifications such as the Higher National Diploma or equivalent overseas qualifications, where the applicant has appropriate employment experience (normally equivalent to a minimum of three years)
- Qualifications from relevant Professional Bodies, which are at a level below UK Honours Degree and relevant professional experience, (normally equivalent to a minimum of three years)
Graduates of the MA Music Industry Entrepreneurship can expect to find employment with or set up in business as:
- An independent (or major) record label
- A music publisher
- An artist / composer / songwriter producer manager
- A live agent or agency
- A live music or entertainment promoter
- A live events venue, company, promoter or music / cultural festival organiser
- A creative designer for music and entertainment
- A music marketing consultant or agency
- A music PR consultant or agency
- A new media creative entertainment business, platform, application or online community
- An independent or national TV broadcaster
- An independent or studio film production company
- A games development company
- A music synchronization business
- A creative songwriter / producer / artist brand / entrepreneur
- A lifestyle, entertainment or youth focused brand or agency
- A music and entertainment education practitioner or business
- A music legal, licensing and/or music accounting business
- A music product and merchandise creator, licensor or platform
Currently this course is open to UK and EU students, and any international students not on Tier 4 visas.
This is a new programme, but prospective students were asked what they expected and Tileyard Studios commercial residents were asked to comment on why they chose Tileyard Studios:
“I want to become part of a large music community where many projects and companies are active.”
“Learning directly from entrepreneurs and independents who have built, grown and lost creative businesses.”
“Being around the Tileyard community and knowing classes are being taught by people who are working on real world projects.”
“Keeping up to date with all the latest technology and techniques.”
“Making contacts and building my network while learning new things.”
Tileyard Studios Commercial Residents:
“MusicGurus is based at Tileyard because of the opportunity to meet, learn from and collaborate with world-class music industry companies and professionals.” Tom Rogers, CEO Musicgurus
“We've been looking for a community that brings together the creative, digital and music industry in a setting that can foster real, tangible growth. Tileyard does exactly that. It has brought together some of the most notable companies and respected industry figures in one place." Diarmuid Moloney, CEO Rotorvideo
“Sound Advice is a law firm specialising in the music industry. Our clients have enjoyed and, indeed, benefited from us being part of Tileyard and we are proud to have acquired many new clients from within Tileyard and the neighbouring area.” Robert Horsfall, Sound Advice (Legal) LLP
“The whole set up and fantastic family community at Tileyard Studios have been very important in helping me take this business from a blank piece of paper to one employing staff and growing rapidly.” Darrel Sheinman, Founder, Gearbox Records
“Tileyard is a hub of media activity that is attracting clients from all over the world“. Dave Loader, Managing Director, Notting Hill Music
“Mention Tileyard in the music industry, film & TV and everyone knows where it is.” Roy Lidstone, Managing Director, A&G Songs