Dr Ali Mahmoud

Dr. Ali Mahmoud


Tel: 02075667600
E-mail: a.mahmoud@uwtsd.ac.uk

  • Research Supervisor for PhD/DBA programmes.
  • Chair of Exam Board for PhD/DBA programmes.
  • Internal Examiner for PhD/DBA programmes.

Dr Mahmoud is a dual PhD holder with Postdoctoral research training. He earned a Ph.D. in Marketing with a thesis titled "Factors Influencing Syrian Consumers’ Attitudes and Behaviours towards Online Advertising of Computers and Mobile Phone Products." He also received another Ph.D. in Human Resource Management with a thesis titled “A Proposed Model for the Relationships among Patient Satisfaction, and Nurses’ Job Satisfaction, Job Security, Organizational Citizenship Behaviour and Turnover Intentions – An Empirical Investigation within Private Hospitals in Damascus and Rural Damascus Governorates". Dr Mahmoud undertook his postdoctoral research training at London Business School, researching Loneliness, friendship and Facebook intrusion. He has an MRes in management sciences majoring in marketing, preceded by an MSc in financial sciences and a bachelor’s degree in economics. Dr Mahmoud is a fellow of the Higher Education Academy, a fellow of the Chartered Institute of Marketing (FCIM) and a Chartered Principal Practitioner in Business Psychology. Finally, Dr Mahmoud is keen to keep up to date with advancements in his disciplines and subsequently he keeps on attending short courses as he regards himself as an enthusiastic learner and a passionate educator who publishes in and review at many ABS Journal and leading conferences.

  • Fellow at the Higher Education Academy
  • Fellow at the Chartered Institute of Marketing
  • Principal Practitioner at the Association for Business Psychology

My tenure in teaching in higher education dates back to 2008, and I have taken up different role and gained wide experience. I’ve taught Explorations in Marketing at level I, Introduction to Business Organisations at level C, Advanced Studies in Marketing at level H, Research Methods (Course Leader) to HRM master's students including topics in social media marketing (e.g., Social Media Analytics & Metrics). Furthermore, I’ve taught a wide variety of subjects in both marketing and management at both the under- and post-graduate levels, mainly comprising: Principles of Management, HRM, OB, principles of marketing, marketing management, sales management, statistics with SPSS, quantitative marketing research, organizational culture and technological innovation, strategic management, OT, consumer behaviour, e-marketing, IMCs & advertising, PR, e-commerce, public services management, TQM, and research methods.

I have been involved in curriculum development or upgrade on three separate occasions and was recently assigned to upgrade the module syllabus for the new single honours in marketing at Liverpool Hope University on areas related to consumer behaviour, marketing research, and relationship marketing. For most modules I have taught, I was the course coordinator / module leader who designed the syllabus either solely or in collaboration with colleagues at the department and on some occasions, supplemented with a consultation with external reviewer(s). I usually focus on planning the learning experiences that students would go through to gain the required and aimed knowledge, attitudes, and skills, as well as nourishing their abilities.

My current key research focus lies in topics related to food marketing, digital consumer behaviour as well as exploring wartime effects on consumer behaviour and organisational outcomes and have several publications and working papers in this regard. I’m highly skilled with multivariate research methods and much more in motivating others to join me on research collaborations as I’m a member of some research groups around the world. Looking for research funding and grant opportunities has also been part of my academic practice. I employ a wide variety of research designs and analysis packages for quantitative or qualitative analyses (e.g., SPSS, Amos, R, Python, Nvivo, …etc.).

My tenure in teaching in higher education dates back to 2008, and I have taken up different role and gained wide experience like, London Business School, University of Liverpool, Hope Liverpool University, Queen Mary University of London, Tec de Monterrey, Dhofar University and many others. I serve as a reviewer at the following journals and conferences:

  • Information Technology & People, UK
  • Journal of Managerial Psychology, UK
  • Personnel Review, UK
  • Quality Assurance in Education, UK
  • International Journal of Internet Marketing and Advertising (IJIMA), UK
  • Journal of Promotion Management, USA
  • International Journal of Productivity and Performance Management, UK
  • Journal of Education, Business and Society: Contemporary Middle Eastern Issues, UK (Until 2014)
  • Journal of Business: Theory & Practice, Lithuania
  • International Journal of Pharmaceutical and Healthcare Marketing, UK
  • Psychology of Human Resources Journal, Romania
  • Journal of Management Development‏, UK
  • British Academy of Management, UK
  • Total Quality Management & Business Excellence, UK

South African Journal of Business Management, South Africa

Dr Mahmoud has delivered many market research and work psychology consultancies worldwide. He is also an International Research Expert at Ton Duc Thang University in Vietnam.

1. Journal Articles:

Mahmoud, A. B., Grigoriou, N., Fuxman, L., Hack-polay, D., Mahmoud, F. B., Yafi, E., & Tehseen, S. (2019). Email is Evil! Behavioural Responses towards Permission-based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing. vol. 13, no. 2, pp. 227-248.


Mahmoud, A. B., Grigoriou, N., Fuxman, & L., Reisel, W., (2019). ‘Political Advertising Effectiveness in Wartime Syria.’ Media, War & Conflict. doi:10.1177/1750635219841356


Mahmoud, A. B., Alatrash, M. Grigoriou, N., Foxman, L. & Hack-Polay, D., (2019). ‘Validating a New TQM Benchmarking Scale in a Humanitarian Setting’, Nonprofit Management & Leadership. doi: 10.1002/nml.21371


Mahmoud, A. B., Ekwere, T. Fuxman, L., & Meero, A. A., (2019). ‘Assessing Patients' Perception of Healthcare Service Quality Offered by COHSASA-accredited Hospitals in Nigeria’, SAGE Open. doi: 10.1177/2158244019852480


Mahmoud, A. B., Del Rosario, K., Reisel, W., & Hack-Polay, D, (2019 – ready to submit). How Knowledge Management Enhances Employee Performance in the Public Sector. Public Management Review.


Mahmoud, A. B., Alatrash, M., Foxman, L., Meero, A. A., Yafi, E. (2019). ‘TQM Boosters and Blockers in a Humanitarian Setting: An Exploratory Investigation’, SAGE Open. vol. 9, no. 2, pp. 1-7.


Błachnio, A., Przepiórka, A., Wołońciej, M., Mahmoud, A. B., Holdoš, J., & Yafi, E. (2018). Loneliness, Friendship, and Facebook Intrusion. A Study in Poland, Slovakia, Syria, Malaysia, and Ecuador. Studia Psychologica, vol. 60, no. 3, pp. 183-194.


Mahmoud, A. B. & Grigoriou, N. (2017). ‘When empathy hurts: Modelling university students’ word of mouth behaviour in public vs. private universities in Syria’, Higher Education Quarterly, vol. 71, no. 4. pp. 299–398.


Imran, R., Allil, K., & Mahmoud, A. B. (2017). Teacher’s turnover intentions: Examining the impact of motivation and organizational commitment. International Journal of Educational Management Journal, vol. 31, no. 6, pp. 828-842.


Mahmoud, A.B. & Reisel, W. (2015). ‘Exploring Personal Experience of Wartime Crises’ Effects on Job Insecurity in Syria'. Edited by Hans De Witt. Psychology of Human Resources Journal (Special Issue on Job Insecurity), vol. 13, no. 2, pp. 245-256.


Mahmoud, A.B. (2015) 'E-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors', Journal of Promotion Management, vol. 21, no. 6, pp. 649–665.


Khalifa, B. & Mahmoud, A.B. (2016). 'What forms university image? An integrated model from Syria', Business: Theory and Practice, vol. 17, no. 1, pp. 46-55.


Mahmoud, A.B. & Khalifa, B. (2015). 'A Confirmatory Factor Analysis for SERVPERF Instrument based on a Sample of Students from Syrian Universities', Education + Training, vol. 57, no. 3, pp. 343-359.


Mahmoud, A.B. & Reisel, W.D. (2014) 'Relating Patient Satisfaction to Nurses’ Job Satisfaction, Job Security, and Obedience OCBs', International Journal of Pharmaceutical and Healthcare Marketing, vol. 8, no. 1, pp. 47-61.


Mahmoud, A.B. (2014). 'Linking Information Motivation to Attitudes towards Web Advertising', Journal of Islamic Marketing, vol. 5, no. 3, pp. 396 - 413.


Mahmoud, A.B. (2013) 'Syrian consumers: Beliefs, attitudes, and behavioral responses to internet advertising', Business: Theory and Practice, vol. 14, no. 4, pp. 297–307.


2. Book Chapters:


Mahmoud, A.B. (2020) 'Contemporary discourses on migrants: political, media and popular discourses', in Hack-polay, D. (ed.) Migration as creative practice, Emerald.


Mahmoud, A.B., Grigoriou, N., Reisel, W.D. & Hack-Polay, D. (2020) 'Effects of wartime crisis perceptions on the effectiveness of political advertising: The moderating role of political involvement', in Pantoja, F., Wu, S. and Krey, N. (ed.) Developments in Marketing Science - Proceedings of the Academy of Marketing Science, 60th edition, Springer.


Mahmoud, A.B. & Tehseen, S. (2020) 'Creative research methodologies: Narrative', in Hack-polay, D. (ed.) Migration as creative practice, Emerald.


Mahmoud, A.B. and Tehseen, S. (2020) 'The dark side of artificial intelligence in retail services innovation', in Pantano, E. (ed.) Retail Futures: The good, the bad and the ugly of the digital transformation, Emerald.


3. Conferences:

Mahmoud, A. B., Grigoriou, N. & Reisel, W. & Hack-Polay D. (2019). ‘Wartime Crisis Perceptions Effects on Political Advertising Effectiveness: The Moderating Role of Political Involvement’ 22nd Academy of Marketing Science World Marketing Congress. University of Edinburgh. Edinburgh, UK.


Mahmoud A. B. & Hack-Polay D. (2019). ‘Wartime crisis perceptions predict attitudes towards cheating behaviour of higher education students’ BERA Annual Conference. The British Educational Research Association (BERA), University of Manchester: Manchester, UK.


Reisel, W., Piccoli, B., De Witte, H., & Mahmoud, A. B. (2019). The influence of visibility on the relationship of job insecurity and positive or negative work behaviors. European Association of Work and Organizational Psychology. Torino, Italy.


Mahmoud, A. B., & Blinkhorn, V. (2018). Exploring the effects of wartime perceptions on attitudes towards plagiarism in higher education students. BERA Annual Conference. Northumbria University. Newcastle, UK.


Mahmoud, A. B., Grigoriou, N., & Hack-Polay, Dieu (2017). E-mail advertising: a middle eastern perspective and the moderating role of gender. The British Academy of Management (BAM) Conference: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, At Warwick Business School. Coventry, UK.


Blinkhorn, V., Mahmoud, A. B., Al Samara, A. Z., & O'siochru, C. (2018). Constructing and validating a multi-dimensional measure for anti-social behaviour in a higher education setting. BERA Annual Conference. Northumbria University: The British Educational Research Association (BERA). Newcastle, UK.


Mahmoud, A. B., Blinkhorn, V., & O'siochru, C. (2018). Validating a Plagiarism Scale: A Middle Eastern Context. British Education Studies Conference (BESA): 14th Annual International Conference. University of Bolton. Bolton, UK.


Mahmoud, A. B., Delrosario, K., Reisel, W., Pantsios, A. & Hack-Polay, Dieu (2018). Knowledge Management in the Public Sector: The Spilling Effects on Employee Performance Using the SECI Model. The British Academy of Management (BAM) Conference: Driving Productivity in Uncertain and Challenging Times. Bristol Business School | University of the West of England. Bristol, UK.


Mahmoud, A.B. and Ekwere, T. (2018) 'Assessing Patients' Perception of Healthcare Service Quality Offered by Private Healthcare Organisations in Nigeria', Liverpool Hope Business School Annual Conference, Liverpool, UK.


Mahmoud, A.B. and Grigoriou, N. (2018) 'Exploring Mobile Advertising Effectiveness in Syria', Liverpool Hope Business School Annual Conference, Liverpool, UK.


Mahmoud, A.B., Na, S., Blinkhorn, V. and Grigoriou, N. (2018) 'Motivational Factors valued by Millennial workers in Canada', Liverpool Hope Business School Annual Conference, Liverpool, UK.


Mahmoud, A.B. and Sitladin, M. (2018) 'The effects of attitudes towards performance appraisal on organisational outcomes: The mediating role of job satisfaction', Liverpool Hope Business School Annual Conference. Liverpool, UK.


Mahmoud, A.B. and Yen, S. (2018) 'Employee commitment effects on readiness to change in an engineering company in Hong Kong', Liverpool Hope Business School Annual Conference. Liverpool, UK.


Mahmoud, A., Maloles, C., & Reisel, W. (2015). Internal marketing redux: The relationship of wartime conditions and perceptions of job insecurity in Syria. The 6th Global Islamic Marketing Conference, International Islamic Marketing Association. Istanbul, Turkey.


Reisel, W., & Mahmoud, A.B. (2014). Wartime effects on perceptions of job insecurity in Syria. In N. Andreou, A. Jain, D. Hollis, J. Hassard, & K. Teoh (Ed.), 11th Conference of the European Academy of Occupational Health Psychology: Looking at the past - planning for the future: Capitalizing on OHP multidisciplinarity, (p. 93). Birkbeck College, University of London. London, UK.