This programme provides the academic and practical skills necessary to develop and reflect on high level marketing management skills and competences which will be applicable across a wide range of situations, sectors and organizations.
It will also equip students with the skills and knowledge to conduct advanced research into a variety of marketing management issues whilst focusing on the interrelationship of marketing management and organisational performance.
This MBA is aimed at students who may aspire to a career or role in positions such as marketing manager, brand manager, market research analyst, and new product manager in the UK or overseas.
Those with strong financial skills could seek a career in strategic or market related planning, whilst there may also be opportunities as sales manager, advertising manager, public relations director, and marketing communications manager.
Marketing and advertising agencies often have opportunities for marketing MBAs in advertising, direct marketing, and communications specialisation, and consulting firms also hire them as new market developers, strategists, and customer segmentation specialists.
The MBA Marketing programme will equip students with general business management knowledge as well as specialist Marketing skills to enable them to excel in their chosen field.
- Financial Management
- Human Resource Management
- Marketing Management
- Strategic Management
- International Marketing
- Digital Marketing
- Dissertation, OR
- Integrated Case Study, OR
- Business Development Proposal
An MBA in Marketing can equip you with all the necessary skills to succeed in a marketing related role. It will also provide great knowledge of business and management to use in combination with marketing.
Modules are assessed by coursework. This may take various forms, work-based projects, small research projects, presentations, case study analysis and the final research project/dissertation. Students who are not currently in employment may be able to base their projects on case studies.
Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK NARIC or work experience of five years at a senior managerial level in lieu of first degree.
English language proficiency at or exceeding an average IELTS score of 6.0 (or equivalent in any other approved test), with no score less than 5.5 in any components of the test.
Normally work experience of two years or more at a managerial or supervisory level is expected.
There will be no mandatory additional costs to study beyond the payment of tuition. Students should be prepared to incur the basic costs associated with study such as transport, and may wish to purchase coffees, snacks or other sundry items on campus.
Many students also choose to invest in study support tools such as laptops over the course of their study, though this is not a programme requirement. Any activities related to study or student life which bear a cost beyond tuition will be optional, and the expense shall be clearly communicated to students at the time of registration.
Past students have enhanced their career advancement in the private, public and voluntary/not for profit sectors in the UK and overseas.