Lipi Begum

Dr Lipi Begum BSc(hons). MSc. PgCertHE. PhD

Senior Marketing and Management Lecturer.

London

E-mail: l.begum@uwtsd.ac.uk


External DBA research methods and dissertation supervisor.

Lipi Begum has been a senior marketing lecturer at TSD and a lecturer at the London College of Fashion, University of the Arts London. She has taught and developed fashion marketing subjects across the UK and globally. She focuses on cross-cultural consumer behaviour in emerging markets and strategic marketing. She has as background in consulting for United Nations International Development Organisation Bangladesh, fashion retail and trend forecasting. 

Fellow of the Higher Education Academy

I specialise in cross cultural consumer behaviour in emerging markets; fashion marketing; research methods and dissertation supervision. 

Research interests in: south Asia, gender and fashion consumer behaviour; digital media; branding in emerging markets; global education development.